Harley Davidson – It’s A Snap!
This spot won first place in the 2018 Wisconsin Broadcasters Association's Best Commercial in Medium Market Television. Harley Davidson of Madison requested a similar commercial that was broadcast in the Phoenix market. I modified the idea to make it work here in Madison. I scripted, storyboarded, managed the actors, directed the shoot and edited this in After Effects and Premiere.
Car Medic - Cartoon
All I had to work with here was a thumbnail sized logo for this new business for a mechanic that makes “house calls” (or, maybe car calls). Not having the opportunity to shoot due to logistics, I created this cartoon to tell the story. It’s always fun to draw something myself that is unique!
iHeart Radio - Alexa
We recorded coach Barry Alvarez in his office along with Steve Czaban and Mike Heller shortly before the pandemic. This took some careful editing with only one take. I preformed some animation editing magic by creating the moving light on Alexa and adding the iHeart logo on it to look like a sticker.
UW Implementation – UW Lab Study
This is a very recent spot I did at Fox 47 where the account executive said: “One of the most effective ads produced by Mark are the banners and spot for UW Implementation. These ads have consistently performed well for my client and they (and I) couldn’t be happier.”